E-commerce and Marketing

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The importance of E-commerce and Marketing

E-commerce is India’s fastest growing avenue for commercial transactions, and is the fastest growing e-commerce market in the world.
Marketing is used to drive sales by raising awareness about brands and product offerings.
E-commerce works from receiving an order, to processing the order information, to shipping the order to the consumer.
Marketing for e-commerce is important as it is highly convenient for making sales, it is highly scalable, and it provides more opportunities and brand exposure.

The Challenges Faced

E-commerce and Marketing in India are rapidly growing and filled with potential, but they face a number of challenges to overcome to reach their full potential, these include:

Infrastructural problems- India needs to advance the internet marketing and e-commerce industry, as the internet is the backbone of e-commerce and marketing.
Inadequate cyber law- India needs to develop and enact stronger cyber laws to regulate transactions on the internet.
Insufficient privacy and security- India needs to increase their internet privacy and security for transactions to take place comfortably.
Payment and Tax Challenges- Many customers do not have credit cards or it can be hacked, and taxes are difficult to establish and enforce.
Insufficient digital literacy and consumer psyche- the culture of using the internet is not common enough.
Virus problems- computer, files, and software needs to be more resilience to viruses
English specific- software needs to be available to be used in the languages of the region

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The govt initiative taken up to tackle the issue

India’s government has been implementing new regulations and initiatives for e-commerce and marketing to advance and flourish, these include:

The Reserve Bank of India (RBI) allows “inter-operability” among prepaid payment instruments telephone top-up cards.
The Reserve Bank of India (RBI) instructed all banks and companies to make their know-your-customer (KYC)-compliant prepaid payment instruments (PPIs) interoperable amongst themselves.
The Government of India distributed financial rewards to 1 million customers for embracing digital payments, under the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana schemes.
The Government of India launched an e-commerce portal called TRIFED and an m-commerce portal called ‘Tribes India’ to give tribal artisans access to international markets.
The Indian Government increased the foreign direct investment (FDI) limit in the e-commerce marketplace, to increase the participation of foreign players.
The Government of India has been providing financing, technology and training to the e-commerce and marketing industries.

How khoira foundation will systematically enhance the system?

Khoira foundation supports the online workplace and sales force of India, and serves as the driving catalyst, through strong relationships, long-standing knowledge, and market development and competition. With Khoira’s top team of experts, Khoira provides services to enhance all aspects of the e-commerce and marketing industries, including: