Tourism

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The importance of Tourism

Tourism is a strong source of revenue and employment, and there are many countries which have tourism as their main source of income.
Tourism (including travel) is the largest service industry in India. India has a rich heritage, cultural, medical, business and sports industry in tourism.
In 2018, around 9.2% of India’s Gross Domestic Product (GDP) came from tourism and it had grown (from 2012) at an impressive CAGR of 6.03%.
The main objective of tourism, with its activities and initiatives, in a country is to develop and promote tourism, maintain competitiveness as a tourist destination, ensure employment, and for economic growth.

The Challenges Faced

As India is a country surrounded by beauty, with the Himalayas in the north, the Indian Ocean in the south, The Bay of Bengal in the east, and the Arabian Sea in the west, there is vast potential in India’s tourism industry. The work in progress to fully expand the potential of tourism is met with challenges of language barriers, safety, carrying capacity, tourist location(s) development, and others. Some of these challenges include:

Cumbersome visa facility process
Low awareness of the e-visa facility
Limited entry on e-visas
Deficiencies in infrastructure and connectivity
Low skills and training for tourism workers
Few tourist circuits or segments (such as the Golden Triangle, Delhi-Agra-Jaipur)
Low advertisement and marketing and poorly managed campaigns
Inadequate safety
Lack of sanitation and poor health conditions
Some areas lack access to electricity, access, and proper rest houses
Environmental damage

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The govt initiative taken up to tackle the issue

The government in India has taken up a number of initiatives to support the tourism industry. The Ministry of Tourism gives travel agents and tour operators National Tourism Awards (including: best Adventure Tour Operator, best Domestic Tour Operator, most Innovative Tour Operator ,Best Mice Operator, Tourist Transport Operator, best Hotels in the different categories, and Outstanding performers in Publishing), and gives awards to Hotel Management and Indian Institute of Tourism & Travel Management students as well. Program initiatives to promote and improve the tourism industry, include:

Swadesh Darshan Scheme- to integrate development of theme-based tourist circuits
PRASAD Scheme- to identify and develop pilgrim sites and enrich the religious tourism experience
CBSP Scheme- to provide training to service providers in tourism
Marketing Development Assistance (MDA)
Loan Guarantee Scheme for Covid Affected Tourism Service Sector (LGSCATSS)
Assistance to Central Agencies for Tourism Infrastructure

How khoira foundation will systematically enhance the system?

Khoira foundation supports India’s tourism industry, and has helped to develop many tourist attractions and initiatives. To help grow, develop, and advance the tourism industry further, Khoira’s strong team who knows, understands, and has experienced and risen above the challenges of the industry, to be successful, will take care of all your industry needs, through: